The developer and the deep blue sea: Part 2
[Continued from yesterday’s Part 1.]
In 1937, as we saw yesterday, Briny Breezes began as a trailer park, and became a spontaneous community:
Briny Breezes incorporated as a town in 1963, and many of the original owners still live here.
Since Briny is its own town today, presumably any zoning it has can be overridden by the town’s owner — such as a developer. And its location is prime for very high density, high value usage:
Jean Francois Roy, the founder of Ocean Land Investments in
The location’s unbelievable:

A tiny town south of West Palm Beach, Briny Breezes includes 488 mobile homes stretching from the

Between the developer and the deep blue sea: Briny Breezes from space
Whatever the developer is buying, it’s not the current structure:
Shuffleboard courts, a library and theater are among the many community buildings. A relic of old
It’s the developmental potential:
Briny Breezes is located in a beautiful South Florida location just south of Palm Beach’s most beautiful waterfront homes and just steps from the
The homes by themselves had minimal value.

By themselves, idiosyncratic and distinct
Instead it’s the aggregation potential:

More valuable when you have all the pieces assembled
In the last 10 years buyers could purchase these trailers individually for under $50,000, but that has changed. With developers offering as much as $500 million for the 488 trailers, each could be worth up to and over $1 million depending on location.
A twenty-fold increase, all driven by reusing the land for higher-income, higher-density access to that beach and that sunshine:

Every morning, Nancy Boczon and Bill Tolford meet their neighbors at the Briny Breezes clubhouse to watch the sun climb out of the
Meanwhile, and unsurprisingly, the forward is creating immediate liquidity:
Recently Briny Breezes was offered $500 Million from a developer. In doing so, the properties have grown increasingly more sought after. If you are looking to purchase in the beautiful Briny Breezes community, this is a great investment opportunity.
Investment is not romantic.
Once upon a time, Nancy and I stayed for two nights in a

Kicka pooka mok a wa wahini
Are the words I long to hear
Lay your coconut on my tiki
What the hecka mooka mooka dear
Invisible from the main street, the Waikikean was wedged like a mouse between the concrete redwoods of much more modern hotels, but when we wended our way through its tiki-lamped paths to its cheesy patio bar, there was that beautiful small stretch of pearl-white sand, and the blue Pacific beyond.
The Waikikian is gone now, replaced by a 35-story hotel, and I cannot say I regret its passing, for truth be told the accommodations were antediluvian. Yet I can remember our nights there even as I have forgotten dozens of better hotel rooms in
In many ways, Briny Breezes (even the name is anachronistic!) reminds me of that vanished Waikikian. Look at its statistics:
42 - acres the park covers, from the Atlantic Ocean to the
488 - mobile homes in Briny Breezes
750 - seasonal residents
175 - permanent residents
Got that? In summer, it’s less than one-quarter full. And while the article doesn’t say, I suspect that it is the permanent residents who may be among the opposition:
BRINY BREEZES - The light in A-10 usually goes on first. That’s Mikey Rulli’s trailer. She’s the one who wore the “Vote No” hat to the meeting.
Every morning at 5:30, Mikey walks through the dark to her friend Barbara’s trailer, two doors down, and they stroll a block to the Intracoastal Waterway. If you get there early enough, Mikey says, you can watch the moon set. How can you put a price on that? she wants to know.
The price is $1,045,000 per current household.
“Good morning, Mikey!” Barbara calls this morning.

Just before happy hour, Mikey Rulli sits on the steps of her trailer, wearing the “Vote No” hat she had made for Briny’s community meeting. Rulli, 59, discovered Briny Breezes 11 years ago and bought her trailer that same day.
I have a lot of sympathy for Ms. Rulli and those who wish to stay, but they are almost certain to be outvoted:

Will Mr. Rulli and others vote themselves off Briny?
“I used to be on the [shuffleboard] team here. Used to be good,” says Ruth Terrio, settling on the wooden bleachers. “But now that I have this,” she says, brandishing the tube that runs from her nose to the oxygen tank beside her, “I can only watch.”
She shades her eyes to better see the shufflers. She’s 80, from
In the end, you can put a price on paradise, and each individual household puts its own value on that paradise:
Ruth loves this place, she says. “But I don’t have 10 years left in me anyway. So I’m going to take the money and run.” She’ll probably look at senior housing in
What about the cold and snow? “With a million dollars,” she says, “I can pay someone to shovel my driveway.”
Spoken like a rational seller.

The likely future